We live, work, and sell in a world of real things, argues author David Sax—even in our digital age. In this New York Times choice for “Critics’ Top Books of 2016”, Sax explains how the return of tangible products and processes—think vinyl, Polaroids, Moleskine notebooks, brick and mortar retailers and more—are proving best for businesses by giving us exactly what digital cannot: tactility, authenticity, and soul.
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